20 November 2020
- The sixth edition of the "Tú Eliges [You Choose]" programme has once again proven the company's commitment to social, cultural and environmental actions in a particularly difficult context marked by the pandemic.
The implementation of a Social Action Plan based on the commitment of employees and the promotion of their pride of belonging is one of the lines of action defined in Cecabank's Sustainability Plan. “Tú Eliges” is an initiative that demonstrates not only Cecabank's commitment to its Social Action Plan, but that of all its employees, promoting the well-being of society from different fields, and getting to know and appreciate projects that include environmental, cultural and social actions.
Cecabank employees presented 21 solidarity projects at the sixth edition of the "Tú Eliges" programme. The company awarded the 14 finalists with a donation of 97,000 euros, divided according to the percentage of participation.
The different phases of the programme were held between May and June and in the midst of the pandemic. They gave the bank's employees the opportunity to engage with different actions that mark the positive impact Cecabank wants to have in the community in which it operates and contribute to strengthening its social, environmental and good governance values.
Cecabank donates 97,000 euros in the sixth edition of the "Tú Eliges" programme
The programme is done through a virtual platform and in two phases. During the first phase, Cecabank's employees can present their projects in the following categories: social, cultural and environmental, providing photos, videos and presentations, as well as other information on these projects. In the second phase, all employees receive 100 virtual coins to distribute among the initiatives they find the most interesting.
This year, as a result of the health crisis caused by COVID-19, it will not be possible to hold a physical event to present the awards to the different organisations and foundations. Despite this, we have compiled the highlights of this project in the following video. More information may also be found in the programme brochure and in the list of winning projects.
"Tu Eliges" was a finalist at the 2020 Dircom Ramón del Corral Awards. According to Mónica Malo, Director of Communications, External Relations and Sustainability: "For Cecabank, being a finalist at the Dircom Ramón del Corral Awards represents a recognition of the work and solidarity of all of us who make up the company, especially the employees who have proposed and decided on the projects to receive the funds. It is a great incentive for us to continue to make progress and improve our commitment to being a socially responsible company".
The winning projects were as follows:
