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9

Antonio Massanell

Letter from the President

In little more than two years since

its creation, Cecabank has become

a benchmark in the Spanish

specialist wholesale financial

services market. Midway through

our first Strategic Plan (2013-

2016), we know who we are, what

we do, and how and where we

want to grow.

Cecabank is a Spanish-owned

wholesale bank, providing services

of high quality for demanding

customers including the full range

of financial institutions and large

companies. Our strengths are

closely linked to our values:

our high level of specialisation

in the financial sector, which

is the product of many years’

experience, places us in a

leading position in terms of

knowledge and rigour;

our technological capacity

enables us to handle large

processing volumes with high

precision, and highlights our

ability to adapt to change;

and our prudent and rigorous

management, with the aim

of preserving our solvency,

demonstrates the art of

prudence that we apply to our

daily activity.

We dedicate ourselves with

professionalism to three major

lines of service:

Securities Services

covers

the whole securities depositary,

custodian and settlement value

chain both nationally and

internationally. This has been

the fastest-growing line since our

foundation: we are the benchmark

independent national depositary

for collective investment

institutions and pension funds

(CII/PF); and we have the

necessary know-how to

carry out different depositary

business integration processes

simultaneously in the shortest

possible time.

In

Treasury Management

,

we conduct trading operations,

liquidity management, collateral,

derivatives, etc. on a proprietary

and third-party basis; we are

market makers for Spanish

government debt; a member of the

four central counterparties; and

we are leaders in the wholesale

banknote distribution market.

And in

Banking Services

we

offer specialised business process

support in payments, channels

and business intelligence; we are

technology-capacity intensive,

enabling us to offer a wide range

of banking services that require

process management, such as

means of payment or business

intelligence; we have a full

network of foreign correspondents

through which to conduct foreign

business; and we offer financial

training services through our own

school, as well as consulting and

regulatory advisory services.

Thanks to these different

strands, ultimately we know how

and where we intend to grow in

the future:

we aim to consolidate

Cecabank’s transformation

supported by its opening up

to the market and significant

widening of its potential

customer base: we aspire to

provide services to all financial

institutions, independently of

how and where they operate;

we aim to continue modifying

the composition of our business,

committing ourselves to a

balance between our different

income streams and our new

business areas, based on

innovation in this digital age

in which we find ourselves, and

which we aim to lead;

and we are convinced that we

are going to break through

the frontiers of our knowledge.

Because we have the best

professionals with which to do

so, whose only language

is excellence and dedication to

our customers.

00 Key data

|

01 Letter from the President

|

02 Interview with the CEO

|

03 About Cecabank | Mission

|

Cecabank’s Presence | Shareholder structure | Cecabank’s business

|

04 Corporate culture

|

Vision and values

|

Cecabank’s team

|

The Cecabank brand | Interview with Ana María Raposo Ferreira Our Identity Annual Report 2014