Cecabank Annual Report 2014

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What is the Cecabank
employee profile?
Cecabank employees have two
fundamental traits: first their
extensive experience, which
allows them to adapt to changing
situations and customers; and
second, their high degree of
specialisation in the wholesale
products and services segment.
What do you consider to be the
main management challenges for
the institution’s executives? And
for its teams?
After a period in which our
executives have had to manage
the transition of Cecabank’s
business model, which implied
fundamental changes, the
institution’s management is now
addressing the management
of talent in a broad sense. Our
highly sophisticated offering
and our customers’ demands
mean that our managers need
to communicate, going beyond
informing teams, requiring them
to have strong leadership and
people development skills to give
employees a sense of ownership of
this project that has now become
a reality.
For our teams, and in general,
for all Cecabank employees, the
main challenge is to be up to
date, committed and generating
innovative proposals in an
increasingly competitive and
regulated market.
Are staff proud to belong to the
bank? Do you think Cecabank is a
good company to work for?
The degree of identification with
Cecabank can be considered very
high. The level of commitment
from everybody has always been
very high.
Cecabank is a place where there
is a variety of options to develop
a profession in an environment
that is different, dealing with the
country’s best and most advanced
financial institutions, where
employees can also find a pleasant
and motivating environment.
The bank’s initial stage put
the “accent on excellence.” What
is human resources’ role in
building excellence?
Development and training form
part of Cecabank’s culture.
One of our principles emphasises
rigorous knowledge as a key
component of our institution’s
excellence. Cecabank has therefore
made a strong commitment to
training plans that are highly
focused on current and medium-
term professional performance
and activity.
We also currently have an
Executive Development plan
under way, with the objective
of enhancing these leadership,
communication and innovation
skills that our model and our
customers demand.
What factors do you think set
Cecabank’s employees apart from
those of the competition?
First of all, our commitment to the
customer. At Cecabank we always
think of our customers, offering
them value propositions that boost
their bottom line. We have a strong
focus on quality, understood as the
quality perceived by the recipient
of our professional activity.
We can also highlight our efficiency
and effectiveness, which have
enabled the Cecabank brand to
position itself rapidly in
the market.
Ana María Raposo Ferreira
Director of Cecabank’s Human Resources Area
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