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21

Managing and detecting talent is

one of the pillars of human resources management.

Talent Detection and Management

Training actions

Areas such as change management,

results focus, leadership, people

development, motivation and commitment

have been developed, always in a way that

is tailored to Cecabank’s strategic objectives

and culture.

DEDICA PROGRAMME

Executives

56

Forming part of the DEDICA programme

together with the Steering Committee.

Cecabank is committed to building

the organisation’s executive talent.

For this reason, in 2014 the

Quality Executive Development

Programme (

DEDICA

), was

launched, ensuring executives

match the bank’s new business

model and the need to respond to

the challenges presented by the

financial market.

The programme comprises a

learning path addressing various

different areas of competence and

combines classroom sessions with

activities via the online campus.

In the case of

external talent

,

in order to attract the best

candidates from universities and

business schools, and help them fit

in to the workplace, Cecabank has

continued its scholarship policy,

which is run through education

cooperation agreements with

Madrid’s leading universities and

business schools.

Our Identity 00 Key data

|

01 Letter from the President

|

02 Interview with the CEO

|

03 About Cecabank

|

Mission

|

Cecabank’s Presence | Shareholder structure

|

Cecabank’s business

|

04 Corporate culture

|

Vision and values

|

Cecabank’s team | The Cecabank brand | Interview with Ana María Raposo Ferreira Annual Report 2014