Cecabank Annual Report 2014

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Corporate Culture
VISION
At Cecabank we work to build lasting relationships with our
customers and bring them the maximum possible value.
Achieving this goal demands that
all our staff share our banking
service philosophy.
This is where Cecabank’s strength
lies today and, going forward,
what constitutes its biggest
competitive advantage.
Vision
A management philosophy based
on prudence, expert knowledge,
and openness to change.
Values
Moreover, the Values underlying
our management style and our
culture mean we build lasting
relationships with our clients.
Openness to change
We are able to focus on our
customers and utilise the
opportunities the market offers.
This is how our customers perceive
us and is reflected in the progress
of our strategic plan.
Expert knowledge
We are backed by our knowledge,
drawn from our long track record.
Prudence
Taking a prudential approach on a
day-to-day basis has enabled us
to achieve a CET1 ratio of 26.53
percent in December 2014, one of
the highest in the Spanish market.
Security
Responsibility
Solvency
Professionalism
Efficiency
Dedication
Creativity
Flexibility
Credibility
Vision and Values
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Openness
to change
Expert
knowledge
Prudence security responsibility solvency
efficiency dedication professionalism
credibility flexibility creativity