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43

STRATEGIC PLAN

Our Strategic Plan focuses

Cecabank’s activity on three core

businesses:

Securities Services

CII and PF depositary services,

securities (custody and settlement)

and services for managers.

Treasury Management

trading activity, capital markets,

banknotes and treasury

management platform.

Banking Services

Payment services, business

processes and regulatory

consulting, etc.

3 core

businesses

Advantages

Leveraging

Cecabank’s

current capabilities

Substantial

synergies

between the model’s

three blocks

Banks’ non-core

businesses

where Cecabank could

represent a demand

aggregating function

A tried-and-tested,

successfully operating

model

Market-cycle-resistant

businesses

The strategic initiatives implemented have brought about a change

in Cecabank’s business model.

The Strategic Plan, approved by

our Board of Directors for the

period 2013-2016, envisages a

redefinition of Cecabank’s business

and the deployment of an array

of strategic business initiatives to

achieve the model defined.

Now over half way through the

Plan, we can confirm that we have

successfully achieved Cecabank’s

consolidation as a strategic

partner in wholesale (bank-to-

bank) services, taking on a leading

position in Spain’s financial system.

Strengthening our model

Our Business Model 00 Strategic lines | Economic and regulatory context | Strengthening our model

|

Business lines 01 Financial information | Profit & loss

|

Activity

|

Capital base | Ratings 02 Risk management | The Cecabank risk function Annual Report 2014