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52

Annual Report 2014 Our Business Model

The new standards emerging from

Basel III mean that institutions

are much more strictly regulated

in order to avoid the excesses

of the past. At Cecabank we are

highly focused on taking the

necessary steps to be a medium-

low risk profile entity. These last

few months have seen numerous

meetings and partnerships, both

internal and external, and this

collective effort is bearing fruit

in the form of a series of internal

standards approved by the Board

of Directors, which will be the basis

guiding future action.

What factors do you think will

affect how markets develop and

how will the bank utilise them?

The environment is clearly

complicated, but it is in

circumstances like these that

opportunities arise.

Consolidation of the financial

system: new and bigger

institutions seeking to boost

their efficiency, which tend to

outsource services of all kinds.

Cecabank has the answers to

their needs.

The regulatory framework may

favour one of the basic lines

of our strategy and our

business model, namely

Securities Services.

Our specialisation in many

treasury products, together with

an enviable capital, liquidity

and leverage situation allow

us to take advantage of the

opportunities that arise. We are

an institution that is present

in all markets, and are highly

demanding in terms of product

innovation. A clear example is

our presence in fixed-income

central counterparties (CCPs)

and our commitment to

variable-income CCPs arising

out of securities market reform.

We clearly see that Cecabank

is going to be an extremely

important market player with a

clearly defined role.

What are the main challenges

facing the treasury platform,

the banknotes desk and the

corporate business?

Our main challenge—and it could

not be otherwise—is first and

foremost to obtain new clients,

but no less important is retaining

them. Therefore our distribution

desk and our traders focus their

efforts on providing the best

service. We have invested in

platforms, both in currencies and

fixed income, and we are always

available for any request.

The banknotes desk is the Spanish

market leader and has been for

many years. More importantly, it

is well regarded by its customers.

As regards corporate business, we

are making efforts jointly with the

risk department to establish more

and better operating links to allow

us to continue to grow in terms of

business and products.

Treasury management

00 Strategic lines | Economic and regulatory context | Strengthening our model

|

Business lines 01 Financial information | Profit & loss | Activity | Capital base | Ratings 02 Risk management | The Cecabank risk function